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FAQ / objection-handling template

FAQ / objection-handling carousel template

A reusable starter, not a finished post. The deck below shows the structure with editable placeholder copy. Swap in your own offer and keep the formula that converts.

FAQ / objection-handling template, slide 1 of 5 (cover)
FAQ / objection-handling template, slide 2 of 5 (list card)
FAQ / objection-handling template, slide 3 of 5 (card)
FAQ / objection-handling template, slide 4 of 5 (card)
FAQ / objection-handling template, slide 5 of 5 (call to action)

What is inside this template

  • A 5-slide arc: a cover that names the unspoken doubt, three objection slides, and a comment-to-DM close.
  • Mixed slide types on purpose: a list card for the will-this-work objection, two tweet cards for the time and risk objections, and a CTA card.
  • Every bracket is an editable swap, the offer name, the specific situation, the time-saving mechanism, and the keyword.
  • A built-in honesty move (who it is not for) that does the trust-building work most decks skip.

How to customize it

  1. List the doubts people never say out loud

    Pull the top three or four objections from sales calls, refund requests, and DMs. The unspoken ones (price, time, will-it-work-for-me) belong on these slides, not the ones prospects say politely.

  2. Answer each one straight, including who it is not for

    Replace the bracketed reasons with your actual qualifier and mechanism. Naming who should not buy is what makes the yes-buyers trust the rest.

  3. Reframe the riskiest objection

    On the risk slide, shift the comparison from trying-and-failing to the cost of staying stuck another quarter. Make the status quo feel like the expensive choice.

  4. Set the keyword and route to a real conversation

    Swap ASK for your own trigger word and point the CTA at a no-pitch DM. Objection decks convert in the inbox, not the comments, so make the next step a private answer.

Example: the formula filled in

A bookkeeping coach for solo Shopify sellers opens with "The 4 things you're privately wondering about the Clean Books Sprint." Slide two answers "Will this work for me?" with "It works if you have at least six months of messy transactions, because the sprint is built to untangle backlog." The time slide promises 90 minutes a week, not a second job, and the risk slide reframes the danger as another tax season of guessing. The close: comment BOOKS for a straight DM on whether your store qualifies.

FAQ

Questions, answered.

Won't naming who it is not for scare buyers away?
It does the opposite. Disqualifying the wrong fit signals you are not desperate to sell, which makes the right fit trust your yes. The people you push away were never going to buy or were going to refund.
How do I find the objections worth putting on slides?
Use the doubts people act on but rarely speak, the silent price flinch, the I'll-do-it-later, the it-won't-work-for-my-situation. Mine your call recordings, checkout drop-offs, and saved-but-never-bought DMs.
Why send people to the DMs instead of a link?
An objection is a question, and questions close in conversation. A comment-to-DM CTA lets you answer the specific hesitation, qualify the lead, and pitch only when they are ready, which beats a cold link to a sales page.